This Ad About Barbie's New Makeover Is Rory Kennedy's First as a Commercial Director

Big-name talent for a big change

There's been a lot of debate today about Barbie's introduction of curvy, tall and petite dolls to go with the original, and whether the Mattel makeover represents real progress in the area of girls' body image and self-esteem. But unmentioned until now is the involvement of a famous female filmmaker in the campaign—acclaimed documentarian Rory Kennedy, whose spot below, exploring the makeover, is her first-ever commercial.