Lincoln Unveils Print Ads Shot by Annie Leibovitz, Her First Photos for an Automaker
Creativity
The Lincoln Motor Company is out with a new print campaign shot by Annie Leibovitz, the iconic portrait photographer's first ads for a car. The images feature musician Jon Batiste, [...]
Matthew McConaughey Talks a Lot of Bull With Just a Few Words in First Lincoln Ad
Creativity
Matthew McConaughey takes his time in his first Lincoln ad through Hudson Rouge. There are almost more pauses than words of dialogue in the 60-second spot, as the Oscar-winning actor [...]
Matthew McConaughey Tapped to Drive Lincoln Luxury SUV Sales
Brand Marketing
Lincoln Motor Company is partnering with Matthew McConaughey on a multiyear campaign to advertise its new Lincoln MKC. The actor said he is a longtime fan of the car maker’s [...]
Lincoln Targets Millennials With ‘Dream Ride’
Performance Marketing
Lincoln’s new campaign—dubbed Dream Ride—makes a big push to sell millennials on the 2015 Lincoln MKC crossover SUV with an interactive microsite, social advertising and an influencer program.
Advertisers Are Lining Up for a Piece of Mad Men’s Final Season
While viewers may be in for a little culture shock when Mad Men returns for its seventh and final season—the story picks up in January 1969, and in keeping with [...]
Mullen Adds MD to Its Los Angeles Office
Brand Marketing
Automotive account leader Cameron McNaughton has been named managing director of the Los Angeles office of Mullen—a key hub for the agency's Acura account.