Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.
Lincoln Motor Company is partnering with Matthew McConaughey on a multiyear campaign to advertise its new Lincoln MKC. The actor said he is a longtime fan of the car maker’s brands, which he praised for being American-made.
The spots for the small luxury SUV will be directed by Nicolas Winding Refn, director of the Ryan Gosling-helmed movies Drive and Only God Forgives. WPP is coordinating the effort through a boutique shop within its Team Detroit division.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in