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Lincoln Motor Company is partnering with Matthew McConaughey on a multiyear campaign to advertise its new Lincoln MKC. The actor said he is a longtime fan of the car maker’s brands, which he praised for being American-made.
The spots for the small luxury SUV will be directed by Nicolas Winding Refn, director of the Ryan Gosling-helmed movies Drive and Only God Forgives. WPP is coordinating the effort through a boutique shop within its Team Detroit division.
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