Melissa Rudy


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Lysol Buys Ad Around Google Searches for ‘Ebola’

Digital

Lysol capitalized on the recent Ebola scare by purchasing a sponsored placement on Google searches for "Ebola," Motherboard reported. 

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CVS Pulls the Plug on Apple Pay

Digital

Just days after Rite Aid discontinued its use of Apple Pay, CVS has followed suit. The pharmaceutical company announced on Saturday that it would no longer accept payments through Apple's [...]

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Chevy and MLB Ran an Unusually Cool Twitter Effort

Brand Marketing

Chevrolet shut down its Twitter page last Friday so it only included baseball fans, a General Motors rep tells Adweek. From noon until 4 p.m., Major League Baseball's 3.8 million [...]

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Roku’s New Video Ad Network Will Target Highly Specific Audiences

Digital

Roku is poised to launch a video advertising network, according to The Wall Street Journal today.

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Snapchat Pictures Hacked From Third-Party Site

Digital

Hackers have reportedly breached hundreds of thousands of Snapchat photos from a third-party site. On Sunday, more than 200,000 photos of teenagers were posted online, per The Guardian.

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Once Again, Apple and Google Take the Top 2 Slots on Interbrand’s List of Best Global Brands

Brand Marketing

Apple and Google have once again snagged the top two spots on Interbrand’s list of the 100 Best Global Brands.

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New Electrolux Film Looks at Impact of Technology on Fashion

Brand Marketing

Digital distributor FilmBuff will handle the distribution of The Next Black, a documentary that chronicles the impact of technology on the fashion world.

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Chris Hardwick Strikes a Deal to Monetize His Company’s Popular Nerd Podcasts

Digital

Nerdist Industries, the multi-platform entertainment publisher founded by actor Chris Hardwick, announced a new partnership Wednesday with Midroll Media, provider of the industry's first dedicated pod monetization serv

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EBay and PayPal Will Part Ways in 2015

Digital

After a strategic review, eBay has announced plans to spin off PayPal as a separate business in 2015.

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Crispin Porter + Bogusky Will Bring Corona Beer to Brazil

Brand Marketing

Corona Beer is coming to Brazil, courtesy of Crispin Porter + Bogusky. The global agency's new São Paulo office, which opened in February, has been chosen by AmBev/InBev to handle [...]

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Chobani Extends Olympic Sponsorship Through 2020

Brand Marketing

Chobani has extended its Olympic sponsorship through 2020.

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Drag Queens Ditch Facebook for Ello

Digital

Social network Ello is seeing an increase in signups after a Facebook backlash sent drag queens there, looking for a place that lets them use alternate identities.

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New Apps Let Homeowners Complete Projects Faster and Easier

Digital

A newly remodeled home could be just a few swipes away. A wave of new mobile apps has made it easier than ever for homeowners to make improvements and updates.

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Larry Ellison Steps Down as Oracle’s CEO

Digital

Larry Ellison has stepped down from his position as Oracle’s chief executive after a 37-year career.

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TV Stars Get a 228% Boost in Follow Rate When They Live-Tweet

Digital

If TV marketers are having a hard time getting their stars to live-tweet, maybe this stat will help: Cast members’ accounts get a 228 percent increase in follow after live-tweeting [...]