Lincoln Unveils Print Ads Shot by Annie Leibovitz, Her First Photos for an Automaker

A road-trip theme from Hudson Rouge

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The Lincoln Motor Company is out with a new print campaign shot by Annie Leibovitz, the iconic portrait photographer's first ads for a car.

The images feature musician Jon Batiste, artist Tali Lennox, actor Giles Matthey and director Ben Younger in and around the automaker's 2017 Continental, set against downtown backgrounds and country landscapes.

Overall, they are meant to convey a story about a group of up-and-coming creative professionals on a road trip from Brooklyn to upstate New York, featuring headlines like "How worldly you are has nothing to do with a passport" and the tagline "That's Continental."

See the seven ads here: 

Leibovitz has famously photographed celebrities ranging from the Rolling Stones and John Lennon to Queen Elizabeth II, as well as ad campaigns for American Express and Disney.

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