Facebook Vertical Video Ads Just Went Live and Are Evidently Producing Great Results
Performance Marketing
People love vertical videos, and therefore so do brands. Snapchat proved that to the world, and now it looks like Facebook may very well do the same.
Liam Neeson Is on a Mission to Protect the Future in LG’s First Super Bowl Spot
Brand Marketing
Liam Neeson is here to save the day again. This time, he isn't rescuing kidnapped offspring in Europe à la Taken, or battling an opponent on Clash of Clans. Instead, he's [...]
Delicates and Regulars Do Battle in LG’s Fun, Theatrical Campaign for a Twin Washer
Creativity
Hill Holliday channels West Side Story in this inventive ad for LG that broke on the Golden Globes—staging an impressively choreographed street fight between two rival clothing gangs, the delicates [...]
This Week’s Must-Haves: LG’s New Smartwatch Is Super Luxe
Brand Marketing
This week, Adweek is showcasing an elegant smartwatch, a smart surveillance system, a high-tech way to keep your Halloween pumpkin flickering and more. Take a look!
Gannett Debuts an Immersive Mobile Version of Its Gravity Ad Unit
Performance Marketing
Gannett is looking to give smartphone users an IMAX-style experience, launching a mobile version of its Gravity advertising technology.
8 Gadgets That Are Mesmerizing the Crowds at CES This Year
Performance Marketing
The best toys at the Consumer Electronics Show are the ones that make you want to grab them, never put them down and never look away. Our devices have become [...]