Heat Is Opening in New York, Its First Expansion Move Since Acquisition by Deloitte

Hires Havas's Tim Maleeny to launch office

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When Deloitte Digital announced its acquisition of San Francisco agency Heat three months ago, the ad industry started buzzing about the improbable pairing: a creatively driven independent agency with a giant, buttoned-down management advisory firm.

Now, the first phase in the evolution of the new working relationship is about to begin. Heat is making its first expansion move under Deloitte, launching in New York in June under Tim Maleeny, who has been named general manager and chief strategy officer.

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