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People love vertical videos, and therefore so do brands. Snapchat proved that to the world, and now it looks like Facebook may very well do the same. Facebook's vertical video ads officially went live today on its flagship app one week after the company announced they were imminent.
Laundry Service launched the new, rectangular ads for LG , Hennessy and three other unnamed clients around 7 a.m. this morning. The agency's CEO, Jason Stein, told Adweek via email that the CPM rates so far were three times "more efficient for vertical video than square video so far."