Performance Marketing

Facebook Vertical Video Ads Just Went Live and Are Evidently Producing Great Results

3 times better CPMs, says Laundry Service

The digital media giant is encouraging brands like LG to spend more on smartphone-minded clips.Courtesy Facebook
By Christopher Heine

September 2, 2016

People love vertical videos, and therefore so do brands. Snapchat proved that to the world, and now it looks like Facebook may very well do the same. Facebook's vertical video ads officially went live today on its flagship app one week after the company announced they were imminent.

Christopher Heine

Christopher Heine is a New York-based editor and writer.

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