L’Oreal Made a Smart Hairbrush That Analyzes Beauty Habits and Suggests Products
Performance Marketing
Not even hairbrushes are safe from the so-called Internet of Things. Today L'Oreal-owned Kérastase announced a new brush dubbed Hair Coach that collects and analyzes grooming patterns to recommend the [...]
L’Oréal Will Add Makeup to Selfies as the First Beauty Brand Snapchat Lens
Performance Marketing
If you use Snapchat to take a selfie this weekend, there's a good chance that you'll also see an eyeliner ad. On Saturday, L'Oréal Paris is running the first Snapchat [...]
L’Oréal Created This Training Program to Keep Its Marketers on the Cutting Edge
Performance Marketing
L'Oréal has designs on being a digital-marketing machine in the years to come.
This 20-Year-Old Agency Stays Relevant by Serving Brands That Want Data-Driven Results
Brand Marketing
Specs Who (L. to r.) Trae Clevenger, evp, chief strategy officer; Martin Reidy, president and CEO; and Judge Graham, evp, chief digital officer What Data-driven marketing agency
Ad of the Day: L’Oréal Explains the Science of Creating Makeup Shades for All Skin Tones
Brand Marketing
We've come a long way from "Maybe she's born with it. Maybe it's Maybelline."
4 Ways L’Oréal Is Exploring the World of ‘Beauty Tech’
Performance Marketing
A lot of buzzwords like "fash tech," "sports tech" and "food tech" get thrown around at South by Southwest Interactive, but what about "beauty tech?"