4 Ways L’Oréal Is Exploring the World of 'Beauty Tech'

Sun protection, customized makeup and more

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A lot of buzzwords like "fash tech," "sports tech" and "food tech" get thrown around at South by Southwest Interactive, but what about "beauty tech?"

From helping women find the right shade of makeup to measuring how much UV people are getting, Guive Balooch, global vp of L'Oréal's technology incubator who heads up L'Oréal's innovation lab, works with startups and tech companies to take the beauty brand digital.

Here are four programs Balooch talked about during a panel on Tuesday:

A sun-protection wearable
This summer, skin-care brand La Roche-Posay will give away 1 million sensor patches to consumers who want to track their exposure to UV rays.



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