Performance Marketing

4 Ways L’Oréal Is Exploring the World of 'Beauty Tech'

Sun protection, customized makeup and more

By Lauren Johnson

March 14, 2016

A lot of buzzwords like "fash tech," "sports tech" and "food tech" get thrown around at South by Southwest Interactive, but what about "beauty tech?"

Lauren Johnson

Lauren Johnson is a senior technology editor for Adweek, where she specializes in covering mobile, social platforms and emerging tech.

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