L'Oreal Made a Smart Hairbrush That Analyzes Beauty Habits and Suggests Products

Includes data-fueled mobile app


Not even hairbrushes are safe from the so-called Internet of Things. Today L'Oreal-owned Kérastase announced a new brush dubbed Hair Coach that collects and analyzes grooming patterns to recommend the right products and techniques.

L'Oreal worked with wearable brand Withings to create the brush, which pushes data to a mobile app that users download to track their grooming. Each brush contains a tiny microphone that records the sound of brushing to detect if hair is dry, frizzy or prone to breaking.

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