L’Oreal Made a Smart Hairbrush That Analyzes Beauty Habits and Suggests Products

Includes data-fueled mobile app

January 3, 2017

Not even hairbrushes are safe from the so-called Internet of Things. Today L'Oreal-owned Kérastase announced a new brush dubbed Hair Coach that collects and analyzes grooming patterns to recommend the right products and techniques.

Lauren Johnson

@laurenjohnson lauren.johnson@adweek.com Lauren Johnson is a senior technology editor for Adweek, where she specializes in covering mobile, social platforms and emerging tech.