Campbell's CMO Is Taking Over Its Digital Marketing. Why Other Brands May Not Follow Suit

Specialized leadership still important, players say

Campbell Soup Company has decided it no longer needs a worldwide leader specifically for all things interactive.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in