L’Oréal Will Add Makeup to Selfies as the First Beauty Brand Snapchat Lens

Sponsored eyeliner filter takes over this weekend

If you use Snapchat to take a selfie this weekend, there's a good chance that you'll also see an eyeliner ad. On Saturday, L'Oréal Paris is running the first Snapchat lens ad for a beauty brand to promote its Infallible Silkissime eyeliner.

@laurenjohnson lauren.johnson@adweek.com Lauren Johnson is a senior technology editor for Adweek, where she specializes in covering mobile, social platforms and emerging tech.