If you use Snapchat to take a selfie this weekend, there's a good chance that you'll also see an eyeliner ad. On Saturday, L'Oréal Paris is running the first Snapchat lens ad for a beauty brand to promote its Infallible Silkissime eyeliner.
L’Oréal Will Add Makeup to Selfies as the First Beauty Brand Snapchat Lens
Sponsored eyeliner filter takes over this weekend
