Performance Marketing

L’Oréal Will Add Makeup to Selfies as the First Beauty Brand Snapchat Lens

Sponsored eyeliner filter takes over this weekend

By Lauren Johnson

June 3, 2016

If you use Snapchat to take a selfie this weekend, there's a good chance that you'll also see an eyeliner ad. On Saturday, L'Oréal Paris is running the first Snapchat lens ad for a beauty brand to promote its Infallible Silkissime eyeliner.

Lauren Johnson
@laurenjohnson lauren.johnson@adweek.com Lauren Johnson is a senior technology editor for Adweek, where she specializes in covering mobile, social platforms and emerging tech.
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