This Week’s Must-Haves: New Super 8 Merges Modern Tech With Old-School Filmmaking
Performance Marketing
This week, the Adweek staff is highlighting Kodak’s new Super 8 camera, a flying drone designed for taking selfies and headphones that are tailor-made to fit. Take a look!
GoPro Boosts Sales via Snap and Share
Performance Marketing
Polaroid may be passé (save for its embrace by hipsters), and thanks to high-res smartphones, Flip and Kodak are either RIP or on life support.
Fast Chat: Steve Stoute
Brand Marketing
How did hip-hop specifically rewrite the rules as you see them?
Kodak brings a smile to paper cut-out’s face
Creativity
Two hot advertising trends right now: anthropomorphic hamsters and paper stuff that comes to life. This new Kodak video from Ogilvy & Mather, posted below, belongs to the latter (joining [...]
Not everyone is smiling at Kodak’s new ads
Creativity
Dave Bry at The Awl is unnerved by this Kodak commercial, part of Ogilvy's new "It's time to smile" campaign. For Bry, it isn't time to smile. At most, it's [...]
Kodak effort helps underappreciated moms
Creativity
Ah, Mother's Day. The time of year when we thank our mothers for birthing and subsequently raising us by applying googly eyes to popsicle sticks or buying the flower arrangement [...]