Brian Braiker
Brand Marketing
The Roots' drummer Questlove recently supplied both beats and wings at Bon Appétit's new kitchen/party space to celebrate the launch of his locally sourced buttermilk fried chicken catering startup, Quest [...]
Brand Marketing
One of the most indelible and enduring images of the 2008 presidential campaign was candidate Barack Obama's logo: a simple, clean, blue "O" rising like a sun above a prairie [...]
Brand Marketing
Music-driven tension has enhanced countless commercials and trailers on-screen. But off-screen? Far too often, when artists, advertisers, and creative executives all get in the same room together, no one wants [...]
The Next Great American Consumer
Brand Marketing
Jenny Gill was in New York’s Cornell Weill hospital earlier this year for the birth of her son, Jack, when a photographer stopped by to take snapshots of the mother [...]
Performance Marketing
Traditional media may have a little life left in it yet, despite anything you may have heard online.
Performance Marketing
Ever wondered how the dishes featured in food magazines always look so good? We did. So we asked Hunter Lewis, food editor at Bon Appétit, for a behind-the-scenes tour of [...]
American Apparel Snubs Contest Winner
Brand Marketing
American Apparel is throwing some weight around. The hipster fashion house concluded a plus-size model search titled "The Next Big Thing" last week but is refusing to grant a contract [...]
A Plus-Sized Model Search Gets Punk’d
Performance Marketing
When American Apparel launched its plus-sized model search (with the somewhat tone-deaf title “The Next BIG Thing”), it got more than it bargained for in Nancy Upton.
Brand Marketing
How did hip-hop specifically rewrite the rules as you see them?