Brian Braiker


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    Questlove’s Other Drumsticks

    Brand Marketing

    The Roots' drummer Questlove recently supplied both beats and wings at Bon Appétit's new kitchen/party space to celebrate the launch of his locally sourced buttermilk fried chicken catering startup, Quest [...]

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    The Blanding of America

    Brand Marketing

    One of the most indelible and enduring images of the 2008 presidential campaign was candidate Barack Obama's logo: a simple, clean, blue "O" rising like a sun above a prairie [...]

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    Bands vs. Brands

    Brand Marketing

    Music-driven tension has enhanced countless commercials and trailers on-screen. But off-screen? Far too often, when artists, advertisers, and creative executives all get in the same room together, no one wants [...]

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    The Next Great American Consumer

    Brand Marketing

    Jenny Gill was in New York’s Cornell Weill hospital earlier this year for the birth of her son, Jack, when a photographer stopped by to take snapshots of the mother [...]

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    Data Points: Media Rich

    Digital

    Traditional media may have a little life left in it yet, despite anything you may have heard online.

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    Pretty Tasty

    Digital

    Ever wondered how the dishes featured in food magazines always look so good? We did. So we asked Hunter Lewis, food editor at Bon Appétit, for a behind-the-scenes tour of [...]

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    American Apparel Snubs Contest Winner

    Brand Marketing

    American Apparel is throwing some weight around. The hipster fashion house concluded a plus-size model search titled "The Next Big Thing" last week but is refusing to grant a contract [...]

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    A Plus-Sized Model Search Gets Punk’d

    Digital

    When American Apparel launched its plus-sized model search (with the somewhat tone-deaf title “The Next BIG Thing”), it got more than it bargained for in Nancy Upton.

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    Fast Chat: Steve Stoute

    Brand Marketing

    How did hip-hop specifically rewrite the rules as you see them?

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    Data Points: What, Me Unplug?

    Digital

    Turns out we're a nation of workaholics.