Fast Chat: Steve Stoute

With his new book, 'The Tanning of America,' the ad and music industry veteran explains how hip-hop changed both games

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How did hip-hop specifically rewrite the rules as you see them?

We’re not talking about a song. We’re talking about a way of life. Videos are like minimovies, how to rap to a girl, what car to drive, what clothes to wear, what outfits to wear, how to be cool. All these things are taking part in, and being transmitted to, your kids at home watching Yo! MTV Raps and everything else. You’re a part of the hip-hop generation.

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