The Next Great American Consumer

Infants to 3-year-olds: They're a new demographic marketers are hell-bent on reaching

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Jenny Gill was in New York’s Cornell Weill hospital earlier this year for the birth of her son, Jack, when a photographer stopped by to take snapshots of the mother and newborn. The practice is common in hospitals, but what the photographer did next surprised Gill.

“In the middle of taking the pictures, she pulls out this cutely wrapped onesie and says, ‘Oh, here’s a free Disney onesie. We’ll just need your email address,’” Gill recalls.

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