Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.
Music-driven tension has enhanced countless commercials and trailers on-screen. But off-screen? Far too often, when artists, advertisers, and creative executives all get in the same room together, no one wants to relinquish any control.
Call it bands versus brands.
"There's an inherent lack of cooperation and real equality," Marc Schiller, CEO of Electric Artists and co-founder of the Wooster Collective, said at the "Voices in Their Heads" panel Monday. "The best projects are a win-win for both.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in