Bands vs. Brands

'Voices in their Heads' panel peeked at playlists of creatives—and off-screen tension with bands

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Music-driven tension has enhanced countless commercials and trailers on-screen. But off-screen? Far too often, when artists, advertisers, and creative executives all get in the same room together, no one wants to relinquish any control. 

Call it bands versus brands.

"There's an inherent lack of cooperation and real equality," Marc Schiller, CEO of Electric Artists and co-founder of the Wooster Collective, said at the "Voices in Their Heads" panel Monday. "The best projects are a win-win for both.

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