Kodak effort helps underappreciated moms

Ah, Mother's Day. The time of year when we thank our mothers for birthing and subsequently raising us by applying googly eyes to popsicle sticks or buying the flower arrangement that's on special. It's no wonder some moms feel a little underappreciated. Well, Kodak feels their pain and is offering to pick up the slack with a campaign by Ogilvy New York that raises awareness about the serious condition known as Lackus Appreciatus. They even scored Florence Henderson of Brady Bunch fame to narrate the little Mom-a-Thon announcement video above.