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Polaroid may be passé (save for its embrace by hipsters), and thanks to high-res smartphones, Flip and Kodak are either RIP or on life support. But with its novel approach to content marketing (and impressive specs), GoPro is one camera brand that’s bucking the trend.
To be sure, the camera/camcorder brand is far from typical. For starters, its products are not really meant to be handheld. GoPro’s HD Hero3 cameras are sold with mounts so users can affix them to their surfboards, mountain bikes, helmets and cars, and then film or photograph whatever they’re doing.