Foot Locker Learns a Move From Museums, Launching In-Store Sneaker Audio Tours
Creativity
When you hit the mall to shop for sneakers, wouldn't it be great if Kevin Durant himself could whisper all about his Nike KD9 shoes in your ear? Well, now [...]
Foot Locker Catches Emoji Fever With 80 Individually Drawn ‘Shoemojis’
Creativity
If your brand hasn't made custom emojis yet, sorry—it's now mandatory. Or so it seems, given the rush of marketers doing so. And the latest brand to jump quite literally [...]
Should Instagram Let Brands Target Users Based on Location?
Performance Marketing
The top Instagram video among retailers last week was by Foot Locker, which has picked up nearly 28,000 likes and comments since Jan. 29 with a post for its Penn [...]
Seattle Seahawks’ Chris Matthews Is Turning Out to Be a Great Super Bowl Ad for Foot Locker
Performance Marketing
Foot Locker didn't have to buy an advertisement in this year's Super Bowl—it has one playing in the game. Seattle Seahawks wide receiver Chris Matthews worked at Foot Locker before [...]
As Women’s Interest in Gaming Grows, Marketers Are Paying Closer Attention
Performance Marketing
Gamers are no longer just guys hanging out in their parents' basements. YouTube research unveiled today indicates a much broader audience, with two-thirds of U.S. consumers playing video games. Six [...]
Ad of the Day: Everything’s Great, Then Awful, Then Maybe OK in John Wall’s Foot Locker Ad
Brand Marketing
John Wall's new Adidas shoe just dropped at Foot Locker. And according to this new ad, it might just be the beginning of something both great and terrible.