Foot Locker Catches Emoji Fever With 80 Individually Drawn ‘Shoemojis’

Nike, Adidas, Asics, Under Armour and more

If your brand hasn't made custom emojis yet, sorry—it's now mandatory.

Or so it seems, given the rush of marketers doing so. And the latest brand to jump quite literally into the mix is Foot Locker, which is stocking its smartphone app with a library of "Shoemojis," beginning with 80 individually drawn sneakers from iconic brands like Nike, Adidas, Asics, Under Armour and more.

"Communicating with your fellow sneakerheads will never be the same," says BBDO New York, which conceived the concept with the client. More images below.


Client: Foot Locker

Project: Shoemoji

Agency: BBDO, New York

Chief Creative Officer, BBDO Worldwide: David Lubars

Chief Creative Officer, BBDO New York: Greg Hahn

Executive Creative Directors: Chris Beresford-Hill, Dan Lucey, Tom Markham

Associate Creative Directors: Damjan Pita, Derek Harms

Director of Creative Technology, Experience and Design: Simon Mogren

Art Director: Bhanu Arbuaratna

Senior Designer: Jason Merenda

Copywriter: Allie Townsend

Director of Integrated Production: David Rolfe

Director of Digital Operations: Clemens Brandt

Senior Producer: Carissa Ranelycke

Director: Janelle Van Wonderen

Account Manager: Nick Robbins

Account Executive: Samuel Henderson

Senior Digital Strategist: Rhys Hillman

Production Company: The BBBDO Digital Studio

Technical Director: Michael Condouris

Associate Technical Director: Konstantin Rosinov

Studio Director: Marty Ford

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