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Foot Locker didn't have to buy an advertisement in this year's Super Bowl—it has one playing in the game. Seattle Seahawks wide receiver Chris Matthews worked at Foot Locker before the team recruited him, and he's become a hero in the playoffs.
His surprising postseason run was topped off when he made a touchdown catch, with just two seconds left in the first half, to tie the game. That was enough to send him trending on Twitter and give Foot Locker a big boost.