Manny Pacquiao Wonders If Mayweather Fight Is On, or If It’s All Just a Foot Locker Ad

Brand follows up 2014 spot

Foot Locker is happy it can finally celebrate the upcoming Floyd Mayweather vs. Manny Pacquiao fight—for real.

Last fall, the shoe store released a commercial in which Pacquiao thought Mayweather had agreed to face him in the ring (when in reality, two guys he overheard at a gym were actually talking about a different wildly anticipated event … a sale at the retailer).

But now, with details of the May 2 match finalized—both fighters were committed as of February after years of failed negotiations, though an 11th hour impasse between promoters wasn't resolved until Wednesday—Foot Locker is patting itself on the back for the old spot by running a new one, in which Pacquaio revisits the ups and downs of his false hope.

The boxer gets credit for self-deprecating charm, even if the whole thing is like the Russian nesting dolls version of a Foot Locker commercial. And while he may be confused in the end, rest assured that—as a manager type explains—the fight is, in fact, really happening.

That, even if the $90 pay per view price ($100 to watch the pros beat the crap out of each other in high definition) costs about the same as a pair of sneakers.

Check out the 2014 spot here:


Client: Foot Locker

Agency: BBDO, New York

Chief Creative Officer, Worldwide: David Lubars

Chief Creative Officer,  New York: Greg Hahn

Executive Creative Directors: Chris Beresford-Hill, Dan Lucey

Copywriter: Mike Motch

Art Director: Austin Mankey

Director of Integrated Production: David Rolfe

Executive Producer: Anthony Curti

Worldwide Senior Account Director: Troy Tarwater

Account Director: Janelle Van Wonderen

Account Manager: Nick Robbins

Account Executive: Samuel Henderson

Production Company: O Positive Films

Director: Kenny Herzog

Executive Producers: Ralph Laucella, Marc Grill

Line Producer: Grayson Bithell

Director of Photography: Marc Laliberte

Editing: MackCut

Editor: Erik Laroi

Executive Producer: Sasha Hirshfeld

Assistant Editor: Patrick Blumer

Sound: MackCut

Sound Mixer: Sam Shaffer

Online: Smigital

Flame: Jim Hayhow

Assistant Flame: Joseph Miller

Color: Company 3

Colorist: Tim Masick

@GabrielBeltrone Gabriel Beltrone is a frequent contributor to Adweek.