Creativity Manny Pacquiao Wonders If Mayweather Fight Is On, or If It’s All Just a Foot Locker Ad Brand follows up 2014 spotBy Gabriel Beltrone|April 24, 2015 Share By Gabriel Beltrone|April 24, 2015 Share Foot Locker is happy it can finally celebrate the upcoming Floyd Mayweather vs. Manny Pacquiao fight—for real. Last fall, the shoe store released a commercial in which Pacquiao thought Mayweather had agreed to face him in the ring (when in reality, two guys he overheard at a gym were actually talking about a different wildly anticipated event … a sale at the retailer). But now, with details of the May 2 match finalized—both fighters were committed as of February after years of failed negotiations, though an 11th hour impasse between promoters wasn't resolved until Wednesday—Foot Locker is patting itself on the back for the old spot by running a new one, in which Pacquaio revisits the ups and downs of his false hope. The boxer gets credit for self-deprecating charm, even if the whole thing is like the Russian nesting dolls version of a Foot Locker commercial. And while he may be confused in the end, rest assured that—as a manager type explains—the fight is, in fact, really happening. That, even if the $90 pay per view price ($100 to watch the pros beat the crap out of each other in high definition) costs about the same as a pair of sneakers. Check out the 2014 spot here: CREDITS Client: Foot Locker Agency: BBDO, New York Chief Creative Officer, Worldwide: David Lubars Chief Creative Officer, New York: Greg Hahn Executive Creative Directors: Chris Beresford-Hill, Dan Lucey Copywriter: Mike Motch Art Director: Austin Mankey Director of Integrated Production: David Rolfe Executive Producer: Anthony Curti Worldwide Senior Account Director: Troy Tarwater Account Director: Janelle Van Wonderen Account Manager: Nick Robbins Account Executive: Samuel Henderson Production Company: O Positive Films Director: Kenny Herzog Executive Producers: Ralph Laucella, Marc Grill Line Producer: Grayson Bithell Director of Photography: Marc Laliberte Editing: MackCut Editor: Erik Laroi Executive Producer: Sasha Hirshfeld Assistant Editor: Patrick Blumer Sound: MackCut Sound Mixer: Sam Shaffer Online: Smigital Flame: Jim Hayhow Assistant Flame: Joseph Miller Color: Company 3 Colorist: Tim Masick Adweek Adweek