Ad of the Day: Everything’s Great, Then Awful, Then Maybe OK in John Wall’s Foot Locker Ad

NBA standout sees his future in this fun, free-wheeling spot

John Wall's new Adidas shoe just dropped at Foot Locker. And according to this new ad, it might just be the beginning of something both great and terrible.

"The Process" from BBDO New York is actually a pretty astute analysis of a pro athlete's stereotypical rise to fame, stagnation, bad financial decisions and downfall. In fact, it's quite a bit darker and more cutting than you'd expect, but Wall's reactions on each step of the twisting path are just about perfect. 

Here's hoping this ad doesn't end up proving too prophetic for the 24-year-old Washington Wizards standout. Still, that wings place does look pretty awesome, so it might all be worth the risk.


Client: Foot Locker

Campaign: "Process"

Agency: BBDO, New York

Chief Creative Officer, Worldwide: David Lubars

Chief Creative Officer, New York: Greg Hahn

Executive Creative Directors: Dan Lucey, Chris Beresford-Hill

Director of Integrated Production: David Rolfe

Executive Producer: Anthony Curti

Executive Vice President, Worldwide Senior Director: Troy Tarwater

Director: Janelle Van Wonderen

Account Manager: Nick Robins

Assistant Account Executive: Sam Henderson

Senior Planner: Brit Browning

Production Company: O Positive

Director: Jim Jenkins

Executive Producers: Ralph Laucella, Marc Grill

Line Producer: Marc Grill

Director of Photography: Eric Steelburg

Editing Company: McKenzie Cutler

Editor: Ian McKenzie

Executive Producer: Sasha Hirschfeld

Assistant Editors: Nick Divers, Mike Leuis