Anti-Violence Ads Pop Up in Specific Helsinki Neighborhoods Within Hours of 911 Calls There
Creativity
If domestic violence seems like an abstract phenomenon, this TBWA campaign from Finland will remind people that it's happening right on their doorstep. TBWA launched an outdoor campaign for the [...]
Why Celebrities Want You to Join Them in Painting One Fingernail Purple
Brand Marketing
Safe Horizon, a New York-based organization that supports domestic violence victims, launched a new, celebrity-filled PSA on Sunday. The promo is part of its "Put the nail in It" campaign [...]
Cold Drinks Give the Women on These Bar Coasters Sudden Cuts and Bruises
Creativity
A new Japanese campaign aims to combat domestic violence in the country with inventive coasters that hope to tame excessive drinking, which can contribute to the problem.
Nice Guys on Tinder Turn Nasty in This PSA Campaign About Domestic Violence
Creativity
We've seen a few different Tinder hacks from marketers, but here's an interesting one that gets at the heart of the dark side of relationships.
Young Boys Are Told to Slap a Girl in This Remarkable PSA About Domestic Violence
Creativity
"What happens when you put a girl in front of a boy and ask him to slap her?" Domestic abuse is a longtime problem in Italy. A 2012 United Nations [...]
Outtakes From the ‘No More’ Campaign Are More Powerful Than the Original PSAs
Creativity
Sometimes, it's the unexpected things that happen on a commercial set that send the most powerful message of all. Case in point: the Joyful Heart Foundation's "No More" campaign against [...]