Ad of the Day: This Magazine Cleverly Hid a Dark Message in a Tour of a Luxury Home

Trouble in paradise

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Home magazine is one of New Zealand's premier architecture, design and interiors titles, publishing, in its own words, "lavish spreads of inspiring homes, as well as the latest restaurants, art, furniture and homeware."

But a recent issue featured a home that held a few secrets.

It opened like any other editorial feature, with a normal shot of the home's exterior and the beginnings of an anodyne essay about the Ashworth family and the modern Auckland home they'd built over four years (click the images to enlarge):

 
But on the second spread of the feature, there appeared to be what looked like a smear of blood on a wall near the stairs:

 
The third spread was even more unsettling, with an overturned chair and a shattered bowl lying amid the otherwise luxurious surroundings:

 
And then the fourth and final spread, showing a broken table:

 
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