Magnite’s Tight Relationship with Disney Now Extends Beyond Hulu
CTV now generates one-third of the platform's revenue.
Disney Is Folding Maker Studios Into Its Media Arm
Performance Marketing
Two years after it acquired the millennial-focused digital video network Maker Studios, Disney is folding the company into its media arm and moving the head of the studio to a [...]
The New Star Wars Movie Just Added a Healthy Dose of Twitter Marketing in Theaters
Performance Marketing
Here's the latest example of Twitter being everywhere in the media: The microblogging platform has teamed up with Disney and National CineMedia, which is in 1,600 theaters, to show tweets [...]
These Were the Hottest TV Shows and Networks of 2016
Life met art in the 2016 TV Hot List. Veep, a political satire about a White House run, was declared Hottest Comedy, but was trumped by the real thing, which [...]
How Disney Maintains a Strong Relationship With Its Millennial Audience
Brand Marketing
Disney's brand doesn't want to be a tale as old as time. Thanks to creative thinking, adapting to new technology, and acting from an authentic point-of-view, Disney has been able [...]
Who’s Winning Halloween?
Performance Marketing
We got our first Christmas card this week! That's crazy. They're skipping the best holiday: Halloween! Fortunately, not everyone is skipping the year's most fun holiday. In fact, candy and [...]