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Magnite, the sell-side advertising platform, is expanding its relationship with Disney to represent a broader range of the media giant’s digital inventory.
Disney now uses Magnite’s technology to execute a large portion of its digital ad sales. Not only is Magnite renewing its contract with Disney’s Hulu streaming service for an additional 18 months, but the platform has also become the preferred partner for inventory available through Disney Hulu XP, the unified ad product Disney introduced in October.
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