Brand Marketing

How Disney Maintains a Strong Relationship With Its Millennial Audience

It produces relevant, authentic content with Hasbro

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By Sami Main

November 21, 2016

Disney's brand doesn't want to be a tale as old as time. Thanks to creative thinking, adapting to new technology, and acting from an authentic point-of-view, Disney has been able to keep up with every age group of its fans.

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Sami Main

Sami Main is social editor for Adweek, where she posts Adweek content onto social platforms and looks for creative ways to communicate what's new.

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