Deep Focus Names New U.S. Creative Leader, Looks to Compete With More ‘Traditional’ Agencies
Brand Marketing
Deep Focus has found its new creative leader after a long search. This week the Engine Group agency named former Wunderman executive vice president John Reid as its U.S. chief [...]
It Has 7,000 Employees in 175 Offices, but What Is Wunderman?
Brand Marketing
Each day, Wunderman sets to work trying to define the image of brands like Coca-Cola and Xbox. But in the process, the globe-spanning agency hasn't always stopped to define Wunderman [...]
Infographic: Gen Z and Millennials Want Different Things From Brands
Performance Marketing
Millennials believe email marketing is more acceptable than do their Gen Z counterparts, according to the latest edition of Deep Focus' Cassandra Report. But Gen Z—the younger of the two so-called [...]
How Lay’s Is Adding More Social Zest to Its Popular Flavor-Creation Campaign
Performance Marketing
Now in its third year, Lay's is using its annual Do Us a Flavor campaign to capitalize on social chatter with a clever (and highly orchestrated) real-time marketing plan.
Drones Are Creating Social Video Buzz From Cali to Cannes
Brand Marketing
Dave Anderson, president of Captain Dave’s Whale Watching & Dolphin Safari, already had the video and social media chops to attract hundreds of thousands of YouTube views for his boat [...]
Pernod Ricard Taps Deep Focus for Olmeca Altos Tequila
Brand Marketing
Pernod Ricard has hired Deep Focus to lead global and U.S. marketing for its Olmeca Altos tequila brand.