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Now in its third year, Lay's is using its annual Do Us a Flavor campaign to capitalize on social chatter with a clever (and highly orchestrated) real-time marketing plan.
Through March 31, the Frito-Lay brand is asking consumers to submit their ideas for a new chip flavor online. Similar to past years, Lay's will turn four of the best ideas into actual products, and the winning flavor will stay on store shelves for one year.
This year's campaign comes with a new twist.