Deep Focus Names New U.S. Creative Leader, Looks to Compete With More 'Traditional' Agencies

John Reid joins from Wunderman

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Deep Focus has found its new creative leader after a long search. This week the Engine Group agency named former Wunderman executive vice president John Reid as its U.S. chief creative officer, overseeing a network that includes offices in New York, Los Angeles and San Francisco. He began the job this week in Manhattan and reports directly to CEO Ian Schafer.

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