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Each day, Wunderman sets to work trying to define the image of brands like Coca-Cola and Xbox. But in the process, the globe-spanning agency hasn't always stopped to define Wunderman itself.
Despite the agency network's massive size, reach and legacy, Wunderman has lacked the sort of iconic identity and clear industry reputation enjoyed by shops like Wieden + Kennedy or corporate siblings like Ogilvy & Mather.
To help bridge the gap between defining strong perceptions for clients and a strong perception for itself, Wunderman today brought on board Jamie Gutfreund as its new chief marketing office, giving her the initial mission of crafting a more visible presence in the advertising world.
Gutfreund, who begins her new role today, joins Wunderman after serving as CMO of Deep Focus.