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Considering how Snapchat now arguably holds the claim for digital marketing's hottest real estate, it's hard to believe that it was only 15 months ago that the platform's first paid ad ran for the Universal Pictures horror flick Ouija. Since then, Snapchat has skyrocketed to the top of advertisers' agendas, even as the Los Angeles company has demanded that brands pay as much as $750,000 for sponsorships.
"I think Snapchat has just begun to scratch the surface of what they could do as a vehicle for brand content," said Noah Mallin, head of social, MEC North America.