Here’s How Snapchat Became Such a Hot Platform for Digital Marketers in So Little Time

And what it could still do better

Headshot of Christopher Heine

Considering how Snapchat now arguably holds the claim for digital marketing's hottest real estate, it's hard to believe that it was only 15 months ago that the platform's first paid ad ran for the Universal Pictures horror flick Ouija. Since then, Snapchat has skyrocketed to the top of advertisers' agendas, even as the Los Angeles company has demanded that brands pay as much as $750,000 for sponsorships.

@Chris_Heine Christopher Heine is a New York-based editor and writer.
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