Cadillac’s Fashion and Film Exhibit Celebrates Iconic Calvin Klein Ads
Brand Marketing
Cadillac is continuing to align itself to the fashion and art worlds with a new exhibit that pays homage to fashion photographer Richard Avedon and explores the art of advertising, [...]
The Oscars Is Still an All-Star Destination for Advertisers
Actors, directors and costume designers aren't the only ones poised to score on Hollywood's biggest night. The Oscars remains one of the most important events of the year for advertisers.
Marketers Should Look Beyond the Dazzle of CGI and Embrace Storytelling
Brand Marketing
One day this fall, thanks to an Internet rabbit hole I happened to tumble down, I saw an Audi commercial, "Birth," which had come out six months earlier. That's dog [...]
How Doug Ellin Turned Entourage Into the New Paragon of Product Placement
Brand Marketing
For filmmaker Doug Ellin, who is as passionate about cars as he is movies, it was love at first sight.
Forget New York and Paris—Fashion Weeks Are Found From Seattle to Stockholm
Brand Marketing
The fashion forward are not limited to the runways of Paris, Milan and New York. Welcome to Fashion Week—in Hoboken. As in New Jersey. Also, Seattle, Tampa, Phoenix, Austin, Brooklyn [...]
Can Cadillac Move Back Into the Luxury Lane?
Brand Marketing
When Cadillac announced last fall that it was leaving Detroit for New York's SoHo district, critics groused that the 113-year-old nameplate was desperate for some hipster chic to rub off.