How Doug Ellin Turned Entourage Into the New Paragon of Product Placement

A seamless collaboration of brands and bros

Save 50% on your Social Media Week pass! Join leading brands and agencies in NYC this April 9–11 to learn about emerging trends, tools and strategies. Register now—savings expire Dec. 11.

For filmmaker Doug Ellin, who is as passionate about cars as he is movies, it was love at first sight.

A few years ago, Ellin—creator of HBO's brilliant Hollywood send-up Entourage and director and writer of the big-screen version of the adventures of Vince and his band of bros, which hits theaters this week—toured General Motors' design bunker in Los Angeles, a place, it has been said, that's harder to get into than the headquarters of the CIA.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in