Cadillac Is Driving Goop Readers to Dinner With Gwyneth Paltrow and Mario Batali

Partnership targets affluent women

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Cadillac has been positioning itself as an upscale, fashion-forward luxury brand, first by moving from Detroit to New York in 2014 and then opening an art and fashion experience called Cadillac House in SoHo this summer. Now, it's partnering with Gwyneth Paltrow's lifestyle and ecommerce company, Goop.

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