One day this fall, thanks to an Internet rabbit hole I happened to tumble down, I saw an Audi commercial, "Birth," which had come out six months earlier. That's dog years in today's world, so why did this particular ad stop me cold? Because a few days earlier, a somewhat similar commercial, "Fireflies," for Tesla, had been released. And to me, the story of these two spots perfectly defines how the landscape of marketing continues to radically evolve.
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