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Luxury car ads are stuck in a sea of sameness: An SUV plows through the snow; a sedan navigates a twisting mountain road before zooming across a bridge. But Cadillac is ditching those tropes in the ads it's debuting during Sunday's Academy Awards.
The spots, called "Don't You Dare," are an extension of the brand's "Dare Greatly" campaign, which launched in 2015. The two 60-second ads feature young achievers including Easton LaChapelle, a 19-year-old who developed a brain-powered prosthetic limb; Justus Williams, who became a national chess master at the age of 12; and teen chef Flynn McGarry.
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