Which Social Analytics Tools Ranked Highly in Customer Service and Market Share?
SimplyMeasured ranked highest in both categories while other platforms ranked as 'niche' because of their smaller lower scores in both categories.
Analytics have become a key component for informing strategy and measuring the effectiveness of social marketing. Even networks like LinkedIn have begun offering analytics tools to members who use the platform for content marketing. But what about broader multi-network models? G2 Crowd, a business software review platform, analyzed the top performers in the social analytics field.
G2 Crowd used data from more than 200 user reviews to plot the top services on a grid ranking with the axis of customer satisfaction and market presence.