What's in a Name on Social?

Even if you have the best brand and a perfectly curated social profile, potential customers and connections will judge you by your name—so make it good.


When thinking of a great domain name or even a social media handle, it’s hard to know when you should keep it strictly professional, personal, and what the perfect balance of both should look like. Even if you have the best brand and a perfectly curated social profile, potential customers and connections will judge you by your name, so here are some considerations to help you decide:

When creativity makes sense

Here’s a question: Whether you’re thinking about a Facebook URL, a Twitter handle, or your business’s domain name—should it be a descriptor of what you do, or are you better off with some truncated, not-yet-used, version of your name? Sometimes, you have to get creative.

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