Twitter Acquires Social TV Analytics Company Bluefin Labs
Twitter has acquired Bluefin Labs, the social analytics company that tracks what consumers say about the shows and commercials they watch on TV and shares that data with marketers, agencies and TV networks.
In their own words, this purchase clearly reflects Twitter’s continuing “commitment to the social TV market” and builds on their partnership with Nielsen and the recently-announced Twitter TV Rating.
Amongst other services, Bluefin provides a daily analysis of the most social programs on U.S.
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