Five Tips for Developing a Social Mentions Strategy
An analysis of more than one billion social mentions provides insights on when, where and how to engage with consumers on social media.
Tracking brand mentions across multiple platforms can be difficult. With increasingly savvy consumers, companies can have a lot of negative feedback they’re not aware of. Social mention analytics service Mention analyzed more than one billion mentions and the data provides insight for developing a strategy for engaging with consumers across the social Web.
Turn neutral customers into brand advocates. More than three-quarters of social mentions are neutral, while only six percent are negative and 18 percent are positive.
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