88% of Companies are Using Social Media for Marketing [STUDY]

Almost nine in 10 companies in the United States are using social media for marketing purposes, reveals a new study.

eMarketer surveyed organisations with 100 or more employees across the U.S. and found that 88 percent are using social media in some capacity for marketing purposes, including:

• Social networks
• Social games
• Blogs
• Microblogging (i.e., Twitter)
• Photo and video sharing
• Podcasting
• Ratings and reviews
• Virtual worlds
• Widgets
• Apps

This figure is expected to rise slightly to 89 percent next year and 89.5