Social Pro Daily

Snapchat Launches On-Demand Geofilters for Personal, Business Use

With on-demand Geofilters, users can create filters which are only available in specific geographic locations.

February 23, 2016

Snapchat has announced the launch of on-demand Geofilters on its platform. Geofilters are only available in specific geographic locations, and with this new feature, users can create their own Geofilters for personal or business use.

To create a Geofilter, users can create their image using an image editor, and can select the geographical area (or geofence) where their filter will be available. Snapchat has created templates compatible with Photoshop and Illustrator to help users get started.

Pricing for on-demand Geofilters starts at $5, with the price depending on the size of the geofence and the length of time the filter will remain active (up to thirty days for personal Geofilters).