How SMBs Benefit From Their Twitter Presence [SURVEY]
To help understand the value of Twitter for SMBs, Twitter asked global research firm Market Probe International to survey 500 people ages 18+, across several verticals in the US and UK, who currently follow SMBs on Twitter.
The findings, below.
Twitter followers drive sales and recommendations. People are more likely (72%) to make a future purchase from an SMB after they follow or interact with them on Twitter, and more likely (30%) to recommend. And those recommendations are powerful: 86% of respondents said they’re more likely to visit an SMB if a friend recommends them.
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