Save time making Facebook ads with Saved Audiences
So you’ve painstakingly built a Facebook ads audience of a few dozen interest or workplace targets. What a chore to have to rebuild that targeting each time, right?
Saved audiences allow you to take a well-performing audience and store it for later use, cutting down on the drudgery of re-entering your targets all the time.
But how do you choose which one to save? One of our ads had a 6.7 percent click-through rate (CTR) and a lot of engagement, so we’d love to keep this around for future use on business targets.