Roost Offers Facebook Engagement Algorithm
Many a Facebook marketer is grappling for ways to measure engagement rates. Now Roost has an algorithm that calculates it.
Many a Facebook marketer is grappling for ways to measure engagement rates. Now Roost has an algorithm that calculates it.
Roost determines engagement scores based on the number of times a post (or tweet, in the case of Twitter) is interacted with, including likes, shares, comments, and impressions for Facebook, and retweets for Twitter.
The social marketing company said it will add link conversions and hides to its mix soon.
Engagement scores of one through five are provided for each post or Tweet, and other data are provided, including number of views and type of interaction.
Roost
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