Report: Average App Session Length Is Around 5 Minutes
Opera Mediaworks released new findings that detailed the ways consumers engaged with mobile apps during the third quarter of 2016.
Opera Mediaworks, a mobile ad platform for brands, released new findings that detailed the ways consumers engaged with mobile applications during the third quarter of 2016. The findings showed that users are spending more time in mobile apps each day compared with earlier in 2016.
Specifically, Opera Mediaworks said the amount of time users spent in the top 100 apps on its platform each day in Q3 2016 was 36.9 minutes, up from 33.5 minutes in the second quarter of 2016 and from 30 minutes in the first quarter of the year.